I have been writing as a hobby for some time, and I enjoy it immensely. I also enjoy having an audience with which I can interact, and exchange ideas. (And, while I hate to admit it, I love seeing the page-view-ometer spike from time to time) I have felt the joy of creating very successful posts, which resonate with people, and help them along their journey, and I have also felt the despair of posting utter rubbish, that causes readers to question my cognitive ability.
(Spoiler Alert: The rule is to be yourself. This can also be applied to any other area of your life, with amazing results)
More often than not, the more relateable works are the ones that come from the heart. They start with an exciting idea that I can’t wait to write about, my fingers fly across the keyboard in a flourish, and the end result is something beautiful, something real, and something meaningful.
Conversely, the drab writings usually happen when I need to produce something. for example, if I have been posting every weekday on my blog for the past month (which never happens, but hey, it’s a hypothetical, so just relax, okay?) and I happen to have a day where I am lacking inspiration, I may try to force myself to write, for the sake of the blog. (I mean, my three loyal readers are expecting it after all, and what will it do to my SEO if I don’t regularly post new content?) In this situation, my motive is impure, and it shows plainly through in the finished product.
The other fatal error which I habitually make is creating content based on what I think people want to read. As well intentioned as this seems, it is actually quite misguided. I hardly know myself. How can I even pretend to know what other people want to hear. Additionally, if you are only posting something because it is what your audience wants to hear, they won’t want to hear it. What people want is authenticity. They want something genuine (well I guess I do know what people want after all, go figure)
So, what is the solution?
Be yourself. Create content based on what you love, and what you are passionate about. Odds are, there are many people out there who share your values and your ideas, and operate on the same wavelength.
Expose yourself to your passion. If you spend all of your time writing in isolation, your writing is going to be flat. Read about your passion, follow blogs that are similar to yours, if your passion is music, go to a concert. If it is tennis, go to a match. If it is human waste management, visit the Sublah International Museum of Toilets.
Take a break. Refuel, recharge, take a week off. Its okay. Jot down any ideas that come to mind, and when you come back, you we be refreshed and ready to go.
Relax. It is going to be okay. You are going to create something fantastic, and people will love it. and if you are truly passionate about it, your time will never be wasted. So, relax.
It is important to note that this method can be applied to any aspect of your life. Be yourself, Live your passion, and relax.